Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 BIG FM - India's No.1 FM Network with 45 stations, reaching over 4 crore Indians each week; BIG Magic – which has built strong brand equity as a Comedy Channel and is positioned as the one stop destination for humor, with higher affinity in the Hindi heartland; BIG Magic Bihar & Jharkhand – a Channel with local content tailored for the region; BIG Magic International – a channel targeted at the Indian Diaspora in the US and Canada; BIG Thrill – the destination for action entertainment; and BIG Productions – its television content production division.
92.7 BIG FM – India's No.1 FM Network with 45 stations, currently reaching over four crore Indians each week;
BIG MAGIC –BIG MAGIC the flagship national Hindi general entertainment channel from the Reliance Broadcast Network stable is positioned as the one stop destination for humor. The Channel offers a comical line up of hilarious sitcoms, a side splitting historical comedy, laugh out loud weekend specials, festive specials and comedy blockbuster films. With a strong reach across 85 million Indian households, the Channel has demonstrated a 122 per cent viewership growth over the last six months alone. Also, with proven dominance in the Hindi speaking markets, BIG Magic offers marketers 10% incremental reach in the markets of UP, MP and Rajasthan when compared to the top 6 GEC’s.
BIG MAGIC is available across all leading DTH platforms and MSO’s. The Channel is also available on DD Free Dish, allowing for reach to deeper markets across India.
BIG MAGIC Ganga – It is the No.1 regional entertainment channel from Reliance Broadcast Network for the Bihar and Jharkhand region. It is positioned as a general entertainment channel specially designed for the Hindi Heartland featuring an array of exciting content spanning devotional programmes, mythology, pilgrimage, reality shows and weekend Bhojpuri blockbuster movies.
BIG THRILL – A channel targeted at male audiences and positioned as a destination for action entertainment
BIG PRODUCTIONS–the television content production division that caters to the creative needs of the diverse Indian television landscape.
Having built significant and all-inclusive media capabilities, each of these business verticals come together to offer clients a truly integrated media solution.
Through its integrated media sales team, BIG Connect, that serves 1000 + clients each month through 52 offices across the country, RBNL represents one window to the big world of the Reliance Group's 200 million + consumers. The sales team maximizes every opportunity available across the Reliance Group's advertising assets to create unmatched value for advertisers and brand owners.
The reach and spread of the Reliance Group requires no introduction. With business interests that permeate almost every aspect of a consumer's life, the group offers multiple business and consumer touch points across communications, infrastructure, power and entertainment. Reliance Group's media assets across infrastructure, telecommunication, retail, broadcasting, television production and online, form an enviable portfolio that touch the lives of millions of Indians across the country, everyday. This world of consumers offers advertisers multiple touch points to connect with their audience.