About Us - History & Business Overview
Reliance Broadcast Network Limited is a media entertainment conglomerate with play across radio, television, intellectual properties, and television production. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. The company houses the following verticals:
92.7 BIG FM – India's largest FM Network with 45 stations, reaching over four crore Indians each week;
BIG RTL THRILL – A channel from the Company's joint venture with Europe's RTL Group, targeted at male audiences and positioned as the ultimate action destination available in dual feeds of English and Hindi;
BIG MAGIC – A General Entertainment Channel featuring regional family dramas, crime shows, sitcoms, reality shows and weekend blockbuster movies. The Company has also launched BIG MAGIC Bihar and Jharkhand, with specially created programming for the Bihar and Jharkhand region. BIG MAGIC has also expanded into the United States, Canada and Australia under the brand name BIG MAGIC INTERNATIONAL;
BIG PRODUCTIONS – the television content production division that caters to the creative needs of the diverse Indian television landscape.
Reliance Broadcast Network also distributes Bloomberg TV India, the country’s premier business news channel as part of its television bouquet.
Having built significant and all-inclusive media capabilities, each of these business verticals come together to offer clients a truly integrated media solution.
Through its integrated media sales team, BIG Connect, that serves 1000 + clients each month through 52 offices across the country, RBNL represents one window to the big world of the Reliance Group's 200 million + consumers. The sales team maximizes every opportunity available across the Reliance Group's advertising assets to create unmatched value for advertisers and brand owners.
The reach and spread of the Reliance Group is known to all. With business interests that permeate almost every aspect of a consumer's life, the group offers multiple business and consumer touch points across communications, infrastructure, power and entertainment. Reliance Group's media assets across infrastructure, telecommunication, retail, broadcasting, television production and online, form an enviable portfolio that touch the lives of millions of Indians across the country, everyday. This world of consumers offers advertisers multiple touch points to connect with their audience.
92.7 BIG FM India's No. 1 FM station, adjudged 'Best Radio Broadcaster of the Year 2011 and 2012’, at the Golden Mikes, has, since the launch of its first station in September 2006, expanded at a phenomenal pace, creating history by launching its 45 station network in record time of 18 months. Through its tagline of 'Suno Sunao, Life Banao!’, BIG FM's endeavour is to use the power of radio to not only entertain listeners but also positively influence their lives.
Within a short span of time, through distinctive content and innovative promotion, 92.7 BIG FM has established leadership in the FM space and firmly laid a foundation for an exciting future. The station enjoys leadership in cities where the company has brought in the new wave of private FM which has enabled it to be the most sought after radio network across the country. The brand has thus taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Its presence spans 45 cities, 1000 towns, and 50,000 villages, and a weekly reach of over four crore Indians across the country.
BIG Magic marked the entry of RBNL into the Hindi GEC (general entertainment channel) space. It is positioned as a General Entertainment Channel featuring regional family dramas, crime shows, sitcoms, reality shows and weekend blockbuster movies. The channel's prime time shows are targeted at the 15-35 SEC ABC audiences, providing advertisers with an ideal platform to create greater impact. The channel derives huge synergies with RBNL's already well-established radio brand - 92.7 BIG FM, the leading radio network, which together offer a unique advertising platform to brands and combined with holistic properties executed in the region, deliver incomparable value to advertisers. The Channel has also launched BIG MAGIC Bihar and Jharkhand, with programming tailored for the Bihar and Jharkhand region.
The Channel has also expanded internationally to markets like the US, Canada and Australia, which have an enormous South Asian Diaspora. Named BIG MAGIC INTERNATIONAL, the Channel has been customised to ensure it offers the perfect blend of variety entertainment, infotainment, and business news from India designed to resonate excellently with its target audiences.
RBNL and leading European Entertainment Network RTL Group have signed a 50:50 joint venture agreement to launch thematic television channels in India. This venture marks RTL Group's entry into the burgeoning Asian television market and Reliance Broadcast Network's second international joint venture.
The JV has launched its Channel BIG RTL Thrill, which is positioned as an action entertainment channel targeted at male audiences between 15-44 years of age and is available in the dual feeds of Hindi and English available across all Hindi Speaking Markets in India. The channel is also available on OTT platforms like Ditto TV, Apalya TV and Zenga TV.
The content for BIG RTL Thrill has been acquired from some of the most reputed production houses across the globe, including Fremantle Media & Endemol, etc, along with a library of international action films. Key shows, which feature on the channel, are Fear Factor, Hole In The Wall, WipeOut among others.
This vertical is RBNL's television content production division, which caters to the diverse creative needs of the Indian television landscape. It is well-equipped to create content appealing to all strata of television audiences, spanning different genres ranging from fiction to nonfiction and reality, with a presence in both regional and national markets.
BIG Productions promises to be the broadcaster's gateway to the most compelling fiction and non-fiction-based concepts or reality formats. Its strength lies in creating concepts and formats based on a strong understanding of the broadcaster's needs with a clear focus on the Indian viewer's sensibilities, preferences and insights.
RBNL’s OFFICES, SPREAD ACROSS 52 CITIES OF INDIA:
- Chandigarh, Hissar, Shimla, Ajmer, Kota, Jodhpur, Bikaner, Udaipur, Srinagar, Jammu, Patiala, Jalandhar, Jhansi, Bareily, Aligarh, Amritsar, Agra, Allahabad, Kanpur, New Delhi
- Guwahati, Rourkela, Bhubhaneshwar, Ranchi, Jamshedpur, Asansol, Kolkata
- Panaji, Sholapur, Gwalior, Bhopal, Indore, Rajkot, Vadodara, Surat, Mumbai
- Pondicherry, Tirupathi, Thurivananthapuram, Vishakhapatman, Chennai, Bangalore, Hyderabad, Mangalore, Mysore
North – 20 cities
East – 7 cities
West – 9 cities
South – 9 cities
In addition, offices in: Ahmedabad, Kochi, Pune, Nagpur, Lucknow, Ludhiana and Jaipur
For more information log on to: www.reliancebroadcast.com