Our Businesses - BIG MAGIC

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BIG MAGIC, India’s Humour Destination goes with the tagline Chatpata Har Pal –promising viewers across age groups, an enjoyable, laugh-out-loud and engaging experience with the Channel. Having built its brand equity as a comedy channel, the programming mix includes light relationship dramas, rom-coms, side-splitting sitcoms, blockbuster movies and more recently a unique historical comedy.

  • India’s first Historical Comedy, Har Mushkil Ka Hal – Akbar Birbal presents the popular childhood folktales in a fresh comedy avatar featuring Kiku Sharda, Delnaz Irani, Vishal Kotian and Kishwar Merchant.
  • Ajab Gajab Ghar Jamai is a hilarious comic caper about the unusual Shaktishaali family follows a unique tradition of bringing home a son-in-law instead of sending the daughter to her sasuraal. While the Shaktishaali household is run by a tough matriarch lovingly called Naniji, there are four jamaais across generations who try their level best to prove their worth to her.
  • A light-hearted relationship drama, Mahisagar revolves around the life of Mahi, a sweet, carefree small-town girl who is pitted against her politically distinguished mother-in-law, Anusuya Mehta, when she falls for Ansuya’s son Sagar. What follows is an entertaining and light hearted drama of the heart v/s the brain between mother in law and daughter in law, with the son sandwiched in between.
  • Raavi is a witty quirky about a little girl whose mother takes a dramatic life decision to disguise her as a boy, due to peculiar circumstances. This initiates an extremely interesting cat and mouse game cleverly handled by little Raavi who plays dual roles dexterously.
  • Uff! yeh Nadaniyaan is a dialogue-based situational comedy show that revolves around the lives of the Verma family. A self-proclaimed writer, a ditzy wife and a clumsy younger brother; each with their own unique perspective of life constantly land each other in amusing situations.


BIG MAGIC GANGA is Regional entertainment Channel built on local insights and created especially for audiences from Bihar, Jharkhand and the Purvanchal region of India

  • Leads with 413 GVTs (in 000’s), way ahead of its nearest competition
  • Available on national carriage platforms like Reliance Digital TV, Airtel TV and Dish TV


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