Our Businesses - BIG MAGIC
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BIG Magic has built strong brand equity as a Comedy Channel and is positioned as the one stop destination for humor, with higher affinity in the Hindi heartland. Positioned Chatpata Har Pal, the programming mix includes light relationship dramas, rom-coms, side-splitting sitcoms, blockbuster movies and more recently a unique historical comedy.
- India’s first Historical Comedy, Har Mushkil Ka Hal – Akbar Birbal presents the popular childhood folktales in a fresh comedy avatar featuring Kiku Sharda, Delnaz Irani, Vishal Kotian and Kishwar Merchant.
- Ajab Gajab Ghar Jamai is a hilarious comic caper about the unusual Shaktishaali family follows a unique tradition of bringing home a son-in-law instead of sending the daughter to her sasuraal. While the Shaktishaali household is run by a tough matriarch lovingly called Naniji, there are four jamaais across generations who try their level best to prove their worth to her.
- A light-hearted relationship drama, Mahisagar revolves around the life of Mahi, a sweet, carefree small-town girl who is pitted against her politically distinguished mother-in-law, Anusuya Mehta, when she falls for Ansuya’s son Sagar. What follows is an entertaining and light hearted drama of the heart v/s the brain between mother in law and daughter in law, with the son sandwiched in between.
- Raavi is a witty quirky about a little girl whose mother takes a dramatic life decision to disguise her as a boy, due to peculiar circumstances. This initiates an extremely interesting cat and mouse game cleverly handled by little Raavi who plays dual roles dexterously.
- Nadaniyaan is a dialogue-based situational comedy show that revolves around the lives of the Verma family. A self-proclaimed writer, a ditzy wife and a clumsy younger brother; each with their own unique perspective of life constantly land each other in amusing situations.
BIG MAGIC BIHAR & JHARKHAND
BIG MAGIC BIHAR & JHARKHAND is the No.1 regional entertainment channel from Reliance Broadcast Network for the Bihar and Jharkhand region. It is positioned as a general entertainment channel specially designed for the Hindi Heartland featuring an array of exciting content.