Our Businesses - 92.7 BIG FM
Visit the 92.7 BIG FM website at www.big927fm.com
RADIO BUSINESS: 92.7 BIG FM
Through its tagline of 'Suno Sunao, Life Banao!’, BIG FM's endeavour is to use the power of radio to not only entertain listeners but also positively influence their lives. Within a short span of time, through distinctive content and innovative promotion, 92.7 BIG FM has established leadership in the FM space and firmly laid a foundation for an exciting future.
With 7 of its stations going retro inclusive of Mumbai, Delhi and Kolkata, 92.7 BIG FM took the untrodden path and experienced remarkable success with its ‘Hit Thhe, Hit Rahenge’ positioning and is amongst the top radio stations in respective markets. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Its strengths lie in:
- Reach: 92.7 BIG FM is India’s largest FM station with a presence across 45 cities, 1200 towns and 50,000+ villages and a weekly reach of 4.2 crore Indians across the country. Since the launch of its first station in September 2006, 92.7 BIG FM has expanded at a phenomenal pace, launching 45 stations in a record- breaking time period of 18 months (barring Shimla which launched in 2009). The brand is now looking towards expanding in to more markets and geographies.
- Performance: With its retro positioning being a resounding success, the radio station commands a position of leadership in key metros like Mumbai, Delhi and Kolkata in various parameters like reach, market share and time spent listening. The station also enjoys leadership in more than 30 cities which has enabled it to be the most sought after radio network across the country.
- Programming: Boasting of impactful programming, the radio network hosts some of the most popular radio shows in the country. Additionally, the radio station also creates locally relevant programmes and capsules to suit the sensibilities of various markets. Some of its tentpole shows include:
- Suhaana Safar with Annu Kapoor: A resounding success specially in Mumbai and Delhi, the show catapulted the station in these two markets to the No.1 position. Hosted by Annu Kapoor the show now edges towards its 200th episode and takes viewers through an enjoyable ride back in time through ‘Filmi Duniya ki kahi-ankahi kahaniyaan’
- Yaadon ka Idiot Box with Neelesh Misra: Hosted by scriptwriter and ex-journalist neelesh misra, the show is a widely successful radio storytelling format. With an endearing story narrated everyday in the late night slot, Neelesh Misra evokes myriad emotions of the listener in the theatre of his mind.
- Carvaan-e-Ghazal with Talat Aziz: The out and out ghazal show and the never-heard-before stories behind it related by ghazal maestro and performaer of 30 years Talat Aziz sahab
- Kuchh Panne Zindagi Ke with Madhurima Nigam: A talk show hosted by RJ Madhurima in which she has a candid chat with a celebrity musician or film personality. Owing to her background (she being Sonu Nigam’s wife), the celebrities featured on the episode tend to talk about the unheard moments of their life in a relaxed setting thus making for unique content for the show.
- Client Innovation: 92.7 BIG FM has been adjudged the Best Radio Broadcaster of the Year at the Golden Mikes Awards in 2011, 2012, 2013 and 2014. Also 92.7 BIG FM was the Most Awarded Indian radio station at the New York Radio Festival 2013 winning 7 awards, amongst over 30 participating countries.Larger than Life Network
- 45 Station Network
- Leadership in key metros & a strong No. 2 nationally.
- Weekly reach of over 4.16 crore* listeners
- Coverage:1,200+ towns, 52,000+ villages