RADIO BUSINESS: 92.7 BIG FM

92.7 BIG FM is India's largest FM station with a presence across 45 cities, 1200 towns and 52,000+ villages and a weekly reach of 4.1 crore Indians across the country. After the launch of its first station in September 2006, it has expanded at a phenomenal pace, launching 45 station networks in record breaking time of 18 months (barring Shimla which launched in 2009). The brand is now looking towards expanding to more markets and geographies. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time, with distinctive content and innovative promotion, 92.7 BIG FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead. The leading shows on the radio station currently are - Suno Sunao, Life Banao, The BIG 30 show, Mohabbetein. 92.7 BIG FM was adjudged the Best Radio Broadcaster of the Year at the Golden Mikes Awards 2011 winning 5 awards. Also 92.7 BIG FM was the Most awarded Indian radio station at the New York Radio Festival 2011 winning 5 awards & making it to 3 final lists, amongst over 30 participating countries..

The Brand – It’s positioning: Suno Sunao, Life Banao!

BIG FM's endeavor is to use the power of radio to not only entertain listeners but also positively impact their lives.

The shows are designed around the consumers life, with music and content carefully designed to provide them with an entertainment experience no other medium can offer.

Suno Sunao, Life Banao! - is a promise that BIG FM makes, to positively impact listeners' lives through its varied offerings

Standing in the market

92.7 BIG FM enjoys leadership in cities where the Company has brought in the new wave of private FM and ranks a strong No. 2, nationally