News & Media - Factsheet

Reliance Broadcast Network

A fact sheet

Reliance Broadcast Network is a media entertainment conglomerate with play across radio, television, intellectual properties, and television production. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. Its business verticals are as follows:

92.7 BIG FM

India's leading FM Network, 92.7 BIG FM pioneered the spread of FM entertainment in India, with the launch of its 45-station network in 2006. Today the radio station reaches over 4.3 crore Indians each week

BIG MAGIC

Is India's humor destination and goes with the tagline Chatpata Har Pal –promising viewers across age groups, an enjoyable, laugh-out-loud and engaging experience with the Channel. Having built strong brand equity as a comedy channel, the programming mix includes light relationship dramas, rom-coms, side-splitting sitcoms, blockbuster movies and more recently a unique historical comedy.

BIG Magic Bihar & Jharkhand is a regional channel catering to audiences across Bihar and Jharkhand and the diaspora spread across the nation.

BIG MAGIC has also recently made its foray into the international market with the launch of BIG MAGIC INTERNATIONAL in Canada, US and Australia catering to the enormous South Asian Diaspora

BIG THRILL

Is the destination for male entertainment with internationally acclaimed properties like Fear Factor, Criss Angel etc.

BIG Productions

This division functions as a television content production house catering to the diverse creative needs of the Indian television landscape. BIG Productions has created over 700 hours of television programming in eight different languages within a short span of time



Reliance Broadcast Network’s also distributes Bloomberg TV India - India’s premier business news channel, thus offering a robust and well-crafted set of a 7 television channel network.


Business Overview


92.7 BIG FM

92.7 BIG FM India's No. 1 FM Network, adjudged 'Best Radio Broadcaster of the Year’ in 2011, 2012 and 2014, at the Golden Mikes, has, since the launch of its first station in September 2006, expanded at a phenomenal pace, creating history by launching its 45 station network in record time of 18 months. Through its tagline of 'Suno Sunao, Life Banao!’, BIG FM's endeavour is to use the power of radio to not only entertain listeners but also positively influence their lives.

Within a short span of time, through distinctive content and innovative promotion, 92.7 BIG FM has established leadership in the FM space and firmly laid a foundation for an exciting future. With 7 of its stations going retro inclusive of Mumbai, Delhi and Kolkata, 92.7 BIG FM took the untrodden path and experienced remarkable success with its ‘Hit Thhe, Hit Rahenge’ positioning and is amongst the top radio stations in respective markets. The station also enjoys leadership in cities where the company has brought in the new wave of private FM which has enabled it to be the most sought after radio network across the country. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Its presence spans 45 cities, 1000 towns, and 50,000 villages, and a weekly reach of over four crore Indians across the country.


BIG MAGIC

BIG MAGIC, India’s Humour Destination goes with the tagline Chatpata Har Pal –promising viewers across age groups, an enjoyable and engaging experience with the Channel. Having built strong brand equity as a comedy channel, the programming mix includes light relationship dramas, rom-coms, side-splitting sitcoms, blockbuster movies and more recently a unique historical comedy.

BIG MAGIC is a national channel available across all major distribution platforms, including DD Direct +, allowing for deeper market penetration and audience reach. It is available amongst the top 20 Channels across all platforms. With added support of the Reliance Broadcast Network entities comprising 92.7 BIG FM, BIG MAGIC Bihar & Jharkhand, BIG Thrill and BIG Productions, brands are assured BIG exposure with BIG MAGIC.


BIG THRILL

BIG Thrill, is positioned as a male entertainment channel targeted at audiences between 15-44 years of age. Following its launch in Uttar Pradesh, the channel made its entry into the metropolitan cities of Mumbai, Delhi, Kolkata and thereafter was made available nationally. The channel is also available on OTT platforms like Ditto TV, Apalya TV and Zenga TV.

The content for BIG Thrill has been acquired from some of the most reputed production houses across the globe, including Fremantle Media & Endemol etc., along with a library of international action films. Key shows, which will feature on the channel, are Fear Factor, Cobra 11, Criss Angel among others.


BIG Productions

This vertical is RBN's television content production division, catering to the diverse content needs of the entire Indian Television landscape, spanning fiction to non-fiction to reality, with presence in both regional and national markets. Its strength lies in creating concepts basis an understanding of the broadcaster’s needs as well as a clear focus on the Indian viewer's sensibilities, preferences and insights.

Backed by world-class production resources, BIG Productions has created over 700 hours of television programming in a short span of time. BIG Productions has produced shows for National TV like 'Sa Re Ga Ma Lil Champs' for Zee TV, 'Badmash Company' for Colors, 'Comedy Ka Maha Muqabala' for Star Plus and many more. BIG Productions has produced shows for Regional channels like Star Pravah, ETV Gujarati, ETV Marathi, Maa TV and more. With a presence in eight different languages, BIG Production is constantly tapping new markets, and has set up special regional cells in different parts of the country to focus on locally relevant content.


RBN's NETWORK STRENGTH:

    North – 20 cities

  • Chandigarh, Hissar, Shimla, Ajmer, Kota, Jodhpur, Bikaner, Udaipur, Srinagar, Jammu, Patiala, Jalandhar, Jhansi, Bareilly, Aligarh, Amritsar, Agra, Allahabad, Kanpur, New Delhi
  • East – 7 cities

  • Guwahati, Rourkela, Bhubhaneshwar, Ranchi, Jamshedpur, Asansol, Kolkata

    West – 9 cities

  • Panaji, Sholapur, Gwalior, Bhopal, Indore, Rajkot, Vadodara, Surat, Mumbai
  • South – 9 cities

  • Pondicherry, Tirupathi, Thiruvananthapuram, Vishakhapatnam, Chennai, Bangalore, Hyderabad, Mangalore, Mysore